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Transition from the industrial age to the knowledge era has led to a paradigm shift in employer and employee relationship. Paying more attention to talent supply and demand diagram led to more focus on talented personnel in organizations. Winning the war for talent, organizations need to recruit more business for themselves through the creation of an attractive and distinctive brand. Since organizations have problems in creating a distinctive brand, it would be based in the employer's interest. The present study is an attempt to answer the question that how an attractive employer based on the employer's distinctive branding will be created. Based on the existing literature the conceptual model designed and tested in order to answer the above question. Statistical analysis of the results shows that when an employer creates the brand based upon the needs of the target group, differentiated EVP, people strategies, brand consistency, employer brand communication and metrics of employer branding led to the employer attractiveness in all aspects.

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Innovation can Create competitive advantage and consequently the company success. Innovation in business models is a new them and Companies act based on innovative business models to create and deliver greater value for their customers. Innovation in business model includes not only technological innovation or organizational innovation but also strategic innovation witch is sharing and increasing knowledge resource and managerial skills. Thus the important role of customer knowledge management which is based on strategic innovation in business models, can be identified. this study evaluated the ability of customer knowledge management capability of organizations to create innovative business model. Conceptual model based on the relevant literature is presented and tested. This research is practical and survey- analysis. company of creating custom cars in Iran Khodro (APCO) is the study case of this research. Path analysis and structural equation modeling was used for testing the research model. results show that if Organizations use the customer knowledge management to improve their skills in creating customized products and Create better conditions for optimal decision and design better consumer experience, they can achieve business model innovation by creating value based on the success of customers and increasing sales volume .

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Purpose: The antigen binding fragments of camelids heavy chain antibodies are comprised in one single domain (VHH). The crystal structure of an isolated VHH indicated that it is a problate particle of 2.5 nm in diameter and ∼ 4 nm high, and has been referred to as a nanobody. The very close similarity of these molecules to human VHs illustrates the potential application of these novel products as an immunodiagnostic immunotherapeutic reagent. One of the key components in production, characterization and application of nanobodies in detection is the anti-nanobodiy HRP conjugate. Materials and Methods: Here, we report high expression and purification of some nanobodies against tumor markers. The nanobodies genes were sub-cloned into a pSJF9 vector to over-express the protein coupled with fusion tags in E. coli TG1. The expressed nanobodies were purified by immobilized metal affinity chromatography (IMAC). Described here is the preparation, purification and characterization of anti-nanobody antibody HRP conjugate for use in the various nanobody detection systems. Results: Analysis by SDS-PAGE and Western blotting demonstrated the integrity of the purified nanobodies. Because of application of several biochemical modifications, the produced anti-nanobodies HRP conjugate have efficient sensitivity and specificity. Conclusion: By setting the temperature, time and inducer reagent the nanobodies were produced in optimum yield. We concluded that the HRP conjugated anti-nanobody can detect nanobodies in various detection procedures with great sensitivity and accuracy.

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Research on mass customization suggests that this type of offer delivers more value to the customer. This article provides answers to the following research question: How interpersonal differentiation value of the mass-customized Product influence the overall perceived value of MC?. we explore interpersonal differentiation value in need for optimization (NFO), centrality of visual product aesthetics (CVPA), and consumer need for uniqueness (CNFU) . A conceptual model grounded in involvement theory, the functional theory of attitudes, and theories on the desirability of uniqueness is proposed and empirically tested. The goal of this research is development and the way of this research is survey- analysis. Statistical population of research is two hundred one undergraduate business students of Iranian universities. Generally, the data support significant relationships between the three dimensions of interpersonal differentiation value and the overall perceived value and buy tendency of MC .

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One of the most important concepts for all enterprises in every size and every sector is market performance. As the market success of the firm is a consequence of its market performance, it will be pertinent to state that performance is a direct determinant on the consequence. Today, dynamic capabilities have been identified as one of the vital necessities for the performance of organizations in turbulent environments. Given the critical role of market performance in turbulent competitive environments, this concept has attracted attention of many researchers of management science in recent years. So how to achieve this important consult for organizations is vital, and very little research has been done in this regard. Therefore, in this research, the model of improving market performance based on dynamic capabilities (IT competencies, entrepreneurial and market orientation and operational agility) is presented and tested in the electronics industry of Iran. This model is based on four management areas: strategic management literature related to dynamic capabilities, marketing literature, entrepreneurship, and information technology .The results confirm the research model. It can be concluded that the dynamic capabilities of the organization will help to improve market performance.

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In this research, the free vibration of a sandwich plate made of smart magnetostrictive face sheets and polymer composite core is studied. The effective elastic properties of carbon nanotube-reinforced composite are obtained by the rule of the mixture and micromechanical approach. A feedback control system follows the magnetization effect of Terfenol-D films on the vibration characteristics of a sandwich plate. Considering velocity feedback control gain value, the dimensionless frequency of sandwich plate can be changed to desired values due to magneto-mechanical coupling in magnetostrictive materials. The equations of motions are derived using Reddy’s third-order shear deformation theory, energy method, and Hamilton’s principle. The differential quadrature method (DQM) as a numerical method is used for calculating the vibration frequency of the sandwich plate. This numerical method presents the optimal results using weighting coefficients. The findings of this study show the effect of the vibration control system and geometrical properties of the composite sheet on vibration frequency of structures. These findings can be used in marine, aerospace, and civil industries.

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In the present study, solid particle erosion of Ti-6Al-4V alloy under the impact of spherical alumina particles with a diameter of 85 microns was analyzed using experimental studies and smoothed particle hydrodynamics (SPH) modeling. The erosive behavior of this alloy was simulated as impacts on micro-scale and based on Johnson-Cook constitutive equations. This research focuses on the effect of particle velocity and impact angle on erosion rate as the most critical factors. Additionally, the results of this model are validated by empirical results under-considered conditions. At the end of the article, based on the alloy properties, the velocity of particles, and impact angle, a prediction equation was presented on erosion rate in the studied range of velocity and impact angle. This study indicates a power-law equation between the velocity of particles and the erosion rate, where the power is independent of impact angle. Furthermore, in all the velocity and angle ranges, the maximum erosion rate was associated with the angle of 45^o. Therefore, the critical angle in erosion is also independent of the velocity of particles.